What stayed
The charisma, delusion and strange collective belief required to turn a fairly ordinary business into a global movement.

A startup fairytale in which the valuation keeps rising while reality quietly leaves the building.
What stayed
The charisma, delusion and strange collective belief required to turn a fairly ordinary business into a global movement.
Why I recommend it
It is fascinating if you enjoy founders, branding and startup psychology. It shows how vision can inspire people, but also how easily the story can become bigger than the underlying business.