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Kunal Shah on core human motivations
Kunal Shah explains how status, identity, incentives, and social behaviour shape consumer choices and the products people keep using.
Why I recommend it
Kunal is often criticised online, especially in arguments about profitability. I still value his record of building businesses, and this episode shows why. I like watching him work backward from ordinary behaviour to the motives underneath it, then connect those observations to products, incentives, and business decisions in real time.
