Why it stayed with me
I saved this because Aaron's advice applies beyond fundraising. It reminds me to say what the thing does, explain why it matters now, and use evidence instead of hiding an unclear idea behind clever language.
Aaron Harris explains how founders can describe a company plainly, make the opportunity concrete, and answer the questions an investor is already asking.
Why it stayed with me
I saved this because Aaron's advice applies beyond fundraising. It reminds me to say what the thing does, explain why it matters now, and use evidence instead of hiding an unclear idea behind clever language.
Source
Open original →